Sell-X Holdings has officially launched as the new umbrella brand that now brings together all Sell-X businesses under one identity.

The inauguration ceremony took place at Unity Plaza, Bambalapitiya, on April 22, 2026. The event marked the opening of the new Sell-X Office Automation division and the Chairman’s Office in Colombo.

The ceremony was led by Chairman Sameera Bopage and Holding Director Hasintha Kularathne. Several directors, staff members, and business guests also attended the launch event.

Among the attendees were Director Pradeep Jagoda of Sell-X Office Automation and Director Rasika Gunathilaka of X Store. Businessman Abdul Wajeeth also joined the celebration.

A New Chapter For Sell-X

The transition into Sell-X Holdings marks a major milestone for the company. It now officially brings together multiple businesses, including:

  • Sell-X Computers

  • Sell-X Office Automation

  • X Store

  • Sell-X villa properties

The new structure aims to strengthen collaboration between the company’s different business sectors while supporting future growth plans.

Sell-X Holdings stated that the reorganization creates a stronger foundation for expanding into new industries and services in the coming years.

From Galle To A Growing National Brand

Sell-X first began operations in Galle in 2003. Over the years, the company expanded its presence across Sri Lanka through technology products, office solutions, retail operations, and property ventures.

The launch of Sell-X Holdings reflects the company’s long-term vision to continue growing beyond its original business model.

The opening of the Chairman’s Office in Colombo also represents a strategic step toward strengthening the company’s operations and leadership presence in the capital.

Focus On Future Expansion

According to company representatives, Sell-X Holdings plans to explore new sectors and business opportunities in the future.

The company aims to continue building trusted brands while delivering technology, business, and lifestyle solutions to customers across Sri Lanka.

Sell-X Holdings has also started expanding its partnerships across Sri Lanka. Recently, the company partnered with TecCoop to support digital transformation initiatives within the cooperative sector.

The launch event at Unity Plaza highlighted the company’s next stage of growth as it moves forward under the Sell-X Holdings identity.